Turkey's First Instagram Stories Campaign
The 8 letter discount code was written into local cuisine items from various regions and a video of each dish was shared on InstagramStories. Users who followed Pegasus' Instagram completed the code and grabbed a 20% discount on ticket purchases on flypgs.com!
The 24 hour campaign on Instagram Stories was viewed by 124.947 people. We have gained 8.086 new followers.
The code from the campaign was used in 22% of ticket purchases within 24 hours.
Creative Director: Görkem Yeğin Mert
Copywriter: Serkan Ün
Art Director: Gökhan Buluk, Burcu Çeliksap
Producer: Berna Bulat Pekbaş
Case Study Video Production: Enis Kılıç
Case Study Video Music: Zeynep Bozok
Art Director: Gökhan Buluk, Burcu Çeliksap
Producer: Berna Bulat Pekbaş
Case Study Video Production: Enis Kılıç
Case Study Video Music: Zeynep Bozok