Congrats! is a plant based vegan snack bar from Turkey. They wanted us to create the brand identity and packaging design.
We positioned the brand under the name Congrats, emphasising that it is possible to eat "healthy" snacks and don't feel guilty and by that we say everytime “congratulations” for this healthy choice.
Because it is plant based and a vegan product, we wanted to create a design which looked handmade. A handwritten script type and illustrations of the ingredients supported that purpose.
For more information about the product:
website: congrats.se/
instagram: instagram.com/congrats.se/
Thank You!
Credits
Brand: Congrats.se
Agency: Muhabbet
Creative Director: Kenan Ünsal
Sr.Art Director: Burcu Çeliksap
Strategist: Sedcan Altundal